Marketing is such a gold mine for infuriating twists of logic. Yesterday evening I made the mistake of actually listening to the pitch for soup in a Campbell's commercial. In amongst the implicit claims that their soup will make you healthy and happy and the envy of all your friends, was a glowing description of the product. Among the wonder-ingredients? "Farm-grown vegetables."
Wait. What's so great about "farm-grown" vegetables? What other kind is there? It's kind of like saying a particular soup is superior because it contains white -- yes, white! -- potatoes.
A place where acres upon acres of crops are doused with chemicals, harvested by underpaid workers, and owned by a multinational corporation is still a farm. I have all the respect in the world for farmers, and obviously, not every farm uses questionable tactics to turn a profit. My point is that the phrase "farm-grown" provides essentially no information about the quality of the ingredients in a particular brand of soup.
Tell me the celery magically fell out of the sky. Then I'll be impressed.
3 comments:
Campbells and Gain not doing society any favors.
"It's breezy with a chance of carrots today. Watch for radishes in the early evening hours. More later at 11."
I'd forgotten about the Gain commercial. "Gooder" is not a word, Procter & Gamble!
Maybe it's to distinguish their veg from home grown? Hahah, because farm grown is SO much better!
That reminds me of finding a stick of Wrigley's Double Mint tucked in the diary of a friend's mom, with entries in the 30s. The wrapper said "Exciting Artificial Flavor!"
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